Ranking high in Google's search results can have a astounding impact on the success of your business.
You can either engage the extensive knowledge of a Search Engine Optimization company, or if you have the time, there are some alterations you can make to your website yourself.

Keyword Research
What keywords do you think your customers would type in to search for your products or services? A keyword can be one word (e.g. "optimization"), but multiple keywords or keyword phrases are usually preferred, by reason of they are more specific and in addition, likely to be what your customers are looking for.

Write down as many as you can have an inkling of. Brainstorm with your group. Think of alternative words. Consider geographical phrases if they are meaningful to your customer (e.g. "house cleaning Hornsby"). Also, get some ideas from your competitors' websites. Attempt to make a break down of 20-30 keyword phrases.

Choose the two keyword phrases you anticipate would be searched for the utmost. But also remember, the more competition there is for a keyword, the harder it is to achieve top placements. If you want to place high in Google for the keyword "insurance", you have a very long process to the front. So try your best to select two keyword phrases that are the most relevant to you business but that are not vague nor competitive. It's a excellent idea to have 2 or 3 words in each and every phrase (e.g. "wedding catering services")

Once you've selected your two most suitable keyword phrases the next step points out to you how to make some improvements to your home page.

Web Copy
Web copy refers to all the words or text on your website. Because content is king in the area of search engines, your keyword phrases need to be placed strategically on your web page to drive home to Google that your content is highly relevant to those keywords. The more commanding they are, the more superior your efforts. (Keep in mind that as important as search engines are, customers come first, so make sure your copy also reads well.)

Here's how you can increase each keyword's prominence:

• Put your keywords in headings, preferably at the beginning of the heading;

• Incorporate keywords towards the beginning of the page;

• Bold or italicize keywords where acceptable;

• Instead of having a link to another page that says "Click here to read more ", reword it to include your keywords, e.g. ppc,Keyword Research,optimization

An important tip is to also embed these keywords in your HTML "title tag". Use your content management system to make these changes yourself, or perhaps ask your web developer to do it if you're unsure how.

Once you have perfected your home page, consider adding new content, such as detailed descriptions of what you offer, FAQs and informative articles about your products and services. (If you don't want to write these yourself, they can be located for free on the internet - do a search for "articles directory").

It's also good to bear in mind that search engines can only read text, not pictures. Often web developers entrench words in images to look better for website visitors or use Flash for animation, but this is a major disadvantage to search engines.

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