Google Places Page have revolutionized search for local businesses. The handful of smart businesses in virtually every market across the nation will win a huge but possibly temporary benefit as they gain an early adapter advantage by claiming and completing their listings.

There will be losers in this one. The baffled, the overconfident and those who have their head in the anti tech sand are going to suffer.

What is strange about the new Google Places Search world is that they may never need their own homepage.

They are going to be discovered today on Google Places pages even if they don't have a web site. Nor does it mean that websites are a mistake. We have reached a new inflection point in the tools and approaches required to be a successful marketer in the local marketplace. Henceforward, those who take proper action online will start seeing significant advantages in attracting new customers.

A good web site can tell many stories to those who read it. The main reason a business wants a good web site is to attract and serve potential customers, particularly new ones. That role will increasingly be taken over by Google Places Page searches.

What was once done by Yellow Pages will now performed with a Google Places search.

When people want to find a solution to a need, they use the easiest resource they have. In the old days that meant turning to the Yellow pages to find a dentist or auto repair shop if one didn't already have a regular supplier.

Today, the majority of people do that search online. Most use Google.

The Yellow Pages made huge bucks selling merchants expensive ads because the merchants recognized that the Yellow Page users were active buyers. This remains true today with the online searcher.

The business that is smart enough to take action today is in essence getting the equivalent of an pricey Yellow Pages ad for free.

So today, the objective is to encourage businesses to complete their listings as fully as you possibly can. And to do that, Google rewards those who do with a higher ranking than those who do not.

We know from past analyses of organic search results, that ranking matters. While not everyone searching will necessarily click on the top ranking, past history shows us that more people click the top ranked result than any other.

There are today countless markets and niches within markets where the word about Google Places search has not penetrated. In thousands of niches, in thousands of communities all that is required to get to the top of the seven businesses displayed is to claim your page and get it filled out properly.

This opportunity is dramatically increasing the need for reliable Google places page information.

It's so easy, that many businesses are making a mistake and not taking the time to learn what is needed to ultimately prevail when the word gets out more fully in the marketplace. And it will. They need to understand that they need to not only completely fill in their listing, but also show up on Google's competitors. In addition, in the long run to maintain a high rank online the Google Places Search they will need to secure reviews from satisfied customers. Those of us who examine the available Google places page info know that reviews from customers will play a strong role in the rankings as time goes on.

The resources people use to find resources including businesses changes. The reality is that it's not changed at all from the merchants perspective. From a business' perspective the need is to be as easy to find as possible. And so today, its critical to be seen when people do a Google Places search. It is worth your while to learn as much Google places page info as you can.

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