I have always felt that marketing campaigns were widely applied but not very well planned out. Promotional marketing in some ways is a pretty decent concept for a wide variety of things. You can hand out pencils, calculators, or other modest trinkets with your brand name on it. This is a method to spend minor cash on an advertising campaign this will create some degree of name recognition. The question of how effective these merchandising marketing promotions are is open, though. If I open up my pen cabinet, I will find dozens of merchandising pens and pencils in there, but I could not name a solitary brand name offhand. Unless you sell a thing like stationary which people associate with pencils, these form of marketing giveaways are nothing but a waste of money.

In my humble opinion - and I always tell my clients this - niche marketing promotions should only be done for distinctive purposes. Guerrilla merchandising can work wonderfully depending on what sort of product you sell, but the niche marketing campaign must be carefully altered. Just going out into a public square and holding a contest or giving away a product will not generate any business for you at all. You need to think strategically.

One of my favorite places to do niche marketing campaigns is at nightclubs and bars. When people are drinking, they will do what they can to win whatever. Whether you are giving away shot glasses, snacks, drink mixers, or just T-shirts, people will get focused on your marketing promotion. If they get to come home with a keepsake of their night, they will forever associate it with the fun of going out drinking with friends. This is what successful marketing campaigns aim to do - create those varieties of positive associations about your product or brand name.

Hot summer afternoons are also a great time for merchandising promotions. If you are willing to spend a few thousand bucks giving away free drinks in a crowded community thoroughfare, people will absolutely love you. Even if you are giving out something that does not strictly go along with the weather - such as a salty snack - people will still be appreciative as long as they get some water with it. If you can catch people at an unguarded moment, you can achieve their brand loyalty before they even know what hit them. That is what money-making merchandising campaigns are all about. Leave the brand-name pens in the home!

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