Today, the name of the marketing game for locally based businesses is to ascertain how to get on Google maps. For the majority of the last century, it was relatively simple for a locally based business to draw in new clients. A listing or display advert in the yellow pages was all that was required for numerous small businesses to get the telephone to ring. Times have evolved. These days the heavy bulky yellow pages is quickly becoming a relic of a bygone era.

Even though some people still rely on the yellow pages, most searchers rely on the online world these days. This holds true in all age brackets, but is almost universally true among anybody under age 40. If you want to be found when a prospective client is looking to get your services or products, you absolutely need to be exactly where they are searching. And today that's online. And especially for local businesses it means learning how to get on Google maps when someone does a Google Local Places search.

And yes we are talking especially about Google as it continues to be the 800 pound gorilla since 7 out of 10 searches online are carried out on Google, despite recent modest gains by Bing. A good showing in Google is vital to your business in today's world. And getting on the Google Map that shows up for local searches is the simplest and best way to help prospective clients find your business.

New Clients Do Matter

Each and every business needs new clients. You are always losing customers to death, people moving away and the occasional goof up. Admit it, none of us are perfect. Well you may be, but then you are extraordinary.

You particularly need a continuous flow of new customers if you are in a "one of" type business like roofing, where you get relatively few repeat customers. Without that flow of fresh clients, your business will perish on the vine just like a tomato plant in a drought.

Should you be in a field where you can expect repeat business, you understand that the value of that new client is not their initial one time purchase, but rather their potential lifetime of purchases from your business. This lifetime value of a customer can be significant, even if their typical purchase is fairly modest. The larger that lifetime value is, the more you ought to be ready to pay to attract that first visit and purchase.

Now if you are trying to significantly grow your business and/or starting a new business, the importance of new clients is evident. Clients are the lifeblood of each and every business. How you handle them, once they find you, will determine how long they will continue to be with you, and how long you stay in business. However the initial step you wish to take is discovering how to get on Google maps. I suggest looking Amazon or Google itself for resources to train you how.

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