What on earth is Twitter and how can you use it to grow sales leads and possible buyers for your singular business?

Twitter is actually a free service permitting its users to send and read messages online termed tweets. A tweet is a text message of maximum 140 characters, as with an SMS message, from which it was derived. As such, tweets use the type of shorthand vocabulary, icons, anagrams and slogans that are favored in SMS messaging. The use of URL shortening services, such as tinyurl, and content hosting services, such as Twitpic and NotePub, can surmount the 140 character limit as well as allow for the sending of multimedia content.

Tweets are shown on the author's profile page and sent to the author's subscribers, who are called followers. The author can permit open access to their posts or they can choose to distribute their posts only to their subscribers.

Tweets can be submitted and received through the Twitter site, SMS or outside applications. Twitter is free, but using it through SMS might result in phone charges by your phone's service provider.

Since its establishment in 2006 by Jack Dorsey, Twitter has gained worldwide recognition and notability. It is sometimes referred to as the SMS of the Internet. Direct utilization of Twitter is often superceded by other platforms which use Twitter's application programming interface to transmit and receive their own messages.

To best understand Twitter, visualize it as your own personal billboard, where you can deliver the newest and most relevant valuable information possible, to a varied audience.

Twitter declared their news and information network strategy in November 2009 by replacing the question asked of users for status updates. From "What are you doing?' they have shifted to "What's happening?"

As a mlm marketer, Twitter enables you or your business to pinpoint a target market for your services or products. You may even end up creating a "Twitter Personal" that appears more intriguing than you really are! Why? With Twitter you don't need to create an extensive volume of content. Short pieces of entertaining, but effective, material can build up a large following and maintain those followers.

When you have attracted followers, Twitter enables you to stay in regular contact with them without daunting them to the point of losing followers. This attribute of Twitter makes it a powerful, if not the most powerful, social networking tool for marketers.

Since Twitter messages are brief and to the point, you can effectively tweet up to 4 times per day and engender relationships with your followers that much quicker. Your goal is to have your Twitter followers choose to continue communicating with you because they want to know what you have to say. When people feel like this, your chances of having them later buy from you are greatly increased.

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